Master's Research · Visual Identity & Educational Design · 2023 — 2025
Computadores
Fazem Arte.
"Computers Make Art" — the visual identity and teaching material I built for my master's research: a free, art-rooted introduction to blockchain, NFTs, and Web3, made for the people this field usually leaves out.
Warm tech,
not cold chains.
Web3 and NFTs are usually dressed in cold, futuristic, exclusionary visuals. This project does the opposite. The design is a core part of the pedagogy — an intentionally warm, organic, colorful language that treats technology with artistic sensibility and a social lens, making blockchain approachable for a genuinely diverse audience.
The visual system.
A hand-drawn wordmark and a palette of fluorescent pink, lime yellow, and deep purple — the same chromatic register that runs through my own artwork. Organic blobs, expressive lettering, and generous breathing room build a friendly, unmistakable brand that stands apart from the usual crypto aesthetic.
Teaching, designed.
The didactic material spans three formats — a manual, a set of lecture slides, and a handmade seed-phrase notebook — each carrying the same warm language and avoiding dense, monotonous visual codes.
The manual & its illustrations
Illustration · Infographics · LayoutCustom diagrams turn abstract concepts — how a blockchain transaction works, the generations of the web, consensus, metadata, seed phrases — into concrete, relatable pictures. Simple infographics do the pedagogical heavy lifting.
The seed-phrase notebook
Editorial · Handmade · ProductA compact "Caderno-Cofre" hand-bound by the Lich Bookbinder atelier, made to store crypto passwords and seed phrases offline. The cover carries the project's palette; the interior splits neatly between login fields and 24 numbered seed lines. Distributed free to students.
Out in the feed.
Social posts and event art that carried the identity into recruitment and outreach — for the free course, its open lectures, and academic appearances like the WebMedia 2024 minicourse.
From page
to classroom.
The material was tested and refined across two main runs — an undergraduate research group, then the free Computadores Fazem Arte course centered on women, LGBTQIA+, Indigenous, Black, and peripheral communities — plus talks and workshops in Brazil, Thailand, and beyond.
Made with the community
Built alongside activist-educators Débora Aguiar and Manu Marques, the course paired blockchain fundamentals with lessons on decoloniality and financial education — and brought in trans, Black, and non-binary NFT artists to make the field feel close, not distant.
Artworks from the workshops
Illustration · 3D · NFTOriginal pieces created for and during the formations — including an NFT made for the UFSJ intensive and artwork tied to the crypto-art community.
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Design here is not decoration — it is mediation. A warmer, more organic language became the bridge between complex technology and the people it too often excludes.
Design that
teaches?
Identity, illustration, and editorial systems built to make hard ideas feel human.
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