Web3 Product Studio · Solana
3.land
A studio that grew from a 3D metaverse into a multilingual cNFT marketplace, open-source tooling, and an on-chain game. I was its first hire — and helped give every launch one visual language.
One world,
many products.
3.land was a Web3 product studio that prototyped, launched, and refined solutions on the Solana network. As the first employee, I enriched and solidified the studio's visual identity through multimedia graphics and multidisciplinary work.
metaverse → marketplace → tools → game
It was a journey that spanned various approaches alongside an international, creative, and proactive team.
What I did.
As the studio's first employee, I wore many hats. Over four years my role spanned direction, production, and the systems that kept a small team shipping fast.
Art Direction
Photoshop · IllustratorSet the visual direction for launches and campaigns — key visuals, logos, banners, and card art — keeping every product on one language.
Landing Page
Web · DesignDesigned and built the studio's landing page — an interactive one-pager tying the whole identity together. View the live page →
3D
Blender · glTFWorking alongside two other artists, I animated and rendered the studio's 3D graphics — from the alien mascot to 3D logos and scene art. They led the modeling; I focused on final production, jumping into modeling myself when needed.
Motion & Audio
Premiere · After EffectsEdited promo videos, event recaps, and interviews — cutting footage, animating, and building sound design from a custom SFX library.
Social Strategy
Content · StrategyCollaborated on the social media strategy — content planning, campaign rollouts, and milestone moments.
Team & Process
Ops · SystemsPart of a small, international team — two co-founders (project management and engineering), another developer, two 3D artists, and a product designer. Beyond the visuals, I set up the company's first file-organization system and introduced Trello to structure communication — a workflow the developers later adopted as well.
Metaverse, marketplace & wins.
Five hackathon wins in two years, an immersive 3D metaverse, and a multilingual cNFT marketplace — the products and milestones I helped ship, and the graphics that carried each one.
Built alongside the Solana ecosystem
